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September 13, 2005

Final Fantasy V$$: Product Placement

Some people want to tell you that the use of modern-day, available cell phones in the new Final Fantasy VII: Advent Children movie is incidental and it has nothing to do with product placement. I went back through the film and grabbed screens from the four the scenes that I remembered had product shots in them, just to see how incidental and perhaps even accidental they really are.

People, there is no doubt. These are money shots. Panasonic surely paid big cash to have this phone put in the film. They must have made sure it was shot nice and close to the camera and that the ring tones were clear. One scene lasted for a full minute, giving viewers a full slow-motion 360-degree shot of the phone so they know what to look for when they come into the store. Many commercials are shorter.

It is tasteless and crass for a fantasy movie to be promoting cell phones, not to mention seeing a real-life product in the movie shatters the fantasy. Hopefully we can see Gimli drinking from special mugs in the revised Lord of the Rings collections and a great selection of product shots as the rebellion all communicate using Logitech headsets and webcams in their X-Wing fighters.

There may be more shots in the film, I don't remember. Really, if you can't admit that this is blatant and out-of-place, then you'll eat anything Square Enix puts on your plate, and pay full price for it.

Click the images for the full-sized versions.

The good news is, I really like Capturex, the screen grabber software I tried out to get these images. Very nice.


At September 13, 2005 10:53 PM, Blogger Kamalot said...

In other news, you can see the individual polygons making up the glove in this picture.


I would be quite impressed if this was running in real-time on a next-generation console, but it isn't. It is rendered on massive server farms. Why then are we dealing with Xbox 360-level of polygon detail in character's hands? Instead, we should come to expect a bit more refinement from pre-rendered movies.

At September 14, 2005 1:38 AM, Anonymous Anonymous said...

you can see polygons byt the phone is modeled perfectly. you can see where the priorities are

At September 15, 2005 1:45 PM, Anonymous Anonymous said...

The phone scene was about how distant Cloud has made himsself to his friend... O_o

At September 17, 2005 1:27 PM, Blogger Charles24 said...

Cloud never answers his phone in the movie, he justs listens to the messages and yea thats how distant he is from the gang nowadays. But about the phone thing I felt that it was kinda out of place in that movie it was kinda cool when Loz's cellphone was ringing and his ringtone was the
FF winning theme. Product placements are everywhere nowadays everybody just needs a little bit of cash.

At September 18, 2005 11:08 AM, Anonymous Anonymous said...

Hell I don't even know what kinda phone it is or if it really exist and it's not exactly the matrix phones so if it was placed... bad job of doing it

At September 21, 2005 7:54 AM, Anonymous Anonymous said...

> Hell I don't even know what kinda phone it is

japanese movie by japanese people featuring product placement for a japanese phone.
geeze you people are as thick as two bricks.

At September 23, 2005 9:27 AM, Anonymous Coy said...

Umm this movie is based on a video game so the whole thing is product placement. So what if it has a celphone. If anything the fact their useing tech from the real world is what pulls you out of the fantasy world. But hey at least they wernt chaseing a cokeacola logo*, or driving by Ikea billboards every 30 seconds*.

Now I just want to know where I can get a bike like clouds :P

*-japaneese commercial for FF9.. very rediculous if you havnt seen it

*-every EA sports or raceing game


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